Ka Program WAVES kaba la pynlong ha Mumbai ka la poi sha ka sngi ba ar ha kaba la sakhi ia ka jingsnohkti kli lang ki Ri na kylleng ka pyrthei. Ha kane ka program kaba heh, ka Meghalaya ryngkat ka Tnad Tourism ka la leit ban iashim bynta lang na ka bynta ban lum jingtip halor ka thong jong ka WAVES. Ka jinglong ka kam digital jong ka India ka don ha ka jingkylla kaba khraw kaba la wanrah da ka jingkiew jong ka ioh ka kot jong ki kam saindur jong ka. Ka kaiphod ba thymmai jong ka Boston Consulting Group (BCG), kaba la ai kyrteng “ From Content to Commerce: Mapping India’s Creator Economy “, kaba la buh ban pyllait paidbah lashai ka sngi (3 tarik u Naiwieng 2025) ha ka WAVES 2025 ha Mumbai, kan pyni ba ki nongsaindur jong ka India mynta ki ktah palat ia ka $350 billion man la u snem ha ka jingpynlut ki nongthied nongpet – kaba la antad ban poi $ 1 trillion shuwa u snem 2030.
Ka kaiphod ka pynpaw ba ka India ka dei ka jaka jong 2 haduh 2.5 million ngut ki nongsaindur digital kiba treikam, kiba long ki riew shimet kiba don palat 1,000 ngut ki nongbud. Wat hapdeng ka jingheh, tang 8–10% na ki mynta ki pynlong pisa ïa ki jingsaindur jong ki da kaba suk, kaba pynpaw ïa ka lad bym pat pyndonkam jong kane ka kam kaba kiew stet. Ka jingkamai na ka kam saindur, kaba la antad ba kan long $20–25 billion mynta, la antad ba kan poi sha ka $100–125 billion shuwa ban kut kine ki shiphew snem.
Ki jingshem ba kongsan na ka kaiphod kin kynthup ia ki nongsaindur ki ktah palat 30% ki rai jong ki nongthied, kaba pynwan dur ia ka jingpynlut kaba $350–400 billion mynta. Ka kam ka nang iar palat ia ka Gen Z bad ki nongbah ba heh, ka poi sha ki rta bapher bapher bad ki nongbah bapher bapher. Ki video lyngkot ki dei kiba iaid iew tam, ha kaba ki comedy, ki ki phlim, ki serial ba man ka sngi, bad ka riam ka beit ki dei ki bynta ba ki briew ki peit bha. Ki rukom treikam jong ki brand ki nang kiew, da kaba pynleit jingmut kham bun ha ka jingpynmih ïa ki prokram, ka jinglaitluid ban thaw kaba kham heh, ka jingthmu bapher bapher jong ki nongthied, bad ka jingpyrshang kaba pynshong nongrim ha ka jingmih. Ki rukom kamai ki nang pher, da ki lad ba la bei tyngka da ki nongthied kum ka virtual gifting, live commerce, bad ki subscription ki nang ïoh jingkyrshan. La khmih lynti ba ki brand kin pynkiew ia ka jingbei tyngka jong ki ha ka jingpyniaid iew ia ki nongsaindur da 1.5 haduh 3 shah ha ki snem ban wan, kaba pyni ia ka jingkylla kaba kongsan ha ka jingpyniaid iew bad ka khaii pateng kaba la pyniaid da ka jinglong jingman jong ka kam saindur digital.
Ia ka kaiphod jong ka BCG yn sa pyllait paidbah ha ka WAVES 2025 ha Mumbai lashai ka sngi. Ki jingiakren ha ka jingialang bah jong ka WAVES 2025 kaba dang iaid shakhmat halor ki jinglong ba dang mih jong ka AI, Social Media, ka kam AVGC bad ki phlim ki pyni ia ka jingpyniar ia ka dienjat jong ka India ha ka bynta jong ka digital media.