The Central Bureau of Communication (CBC), Shillong, Ministry of Information and Broadcasting, Government of India, in association with the District Administration, Eastern West Khasi Hills, organised an Integrated Communication and Outreach Programme (ICOP) on the Har Ghar Tiranga Campaign and Nasha Mukt Bharat Abhiyaan at Mairang Presbyterian Higher Secondary School, Mairang, today. A Tiranga rally was organised as part of the programme, bringing together students, officials and members of the public in a vibrant celebration of patriotism, national unity and social responsibility.
The rally was flagged off by Additional Deputy Commissioner Shri M. Diengdoh in the presence of Assistant Director, CBC, Shri Gopajit Das; Principal Shri C. War; officials from the Police Department, district administration and CBC; teachers, members of the general public; and a large number of enthusiastic students.
The rally proceeded from the school to the nearby market, with students carrying the message of Har Ghar Tiranga, unity in diversity and Nasha Mukt Bharat to the wider community. The enthusiastic participation of students and the public gave the rally a strong community outreach dimension and reinforced the role of young people in promoting positive social messages.
The rally highlighted the importance of proudly displaying the National Flag as part of the Har Ghar Tiranga Campaign and celebrating the spirit of patriotism and national unity during the Independence Day celebrations. Students actively participated in the outreach, taking the message of the Tricolour beyond the school premises and encouraging the community to join the campaign.
Addressing the gathering, ADC Shri M. Diengdoh urged students and citizens to participate actively in the Har Ghar Tiranga Campaign by displaying the Tricolour at their homes, schools, offices and other prominent places. He described the National Flag as a powerful symbol of India’s unity in diversity and encouraged the youth to carry the spirit of patriotism into their everyday lives and contribute towards building a stronger and united nation.
Speaking on Nasha Mukt Bharat, Shri Diengdoh encouraged students to make informed, healthy and responsible choices. He highlighted the importance of self-discipline, positive peer influence and a supportive environment in helping young people realise their full potential. He urged the students to become ambassadors of positive change and spread the message of a healthy and drug-free lifestyle among their families, friends and communities.
Principal Shri C. War appreciated the initiative and emphasised the important role of educational institutions in nurturing responsible, confident and socially conscious young citizens. He also highlighted India’s rich diversity and the importance of strengthening the spirit of national unity among successive generations.
Resource Person SI E. Marbaniang provided students with an informative overview of substance abuse and its impact on individuals, families and society. He explained the risks associated with different forms of drugs and emphasised the importance of recognising early warning signs and seeking timely support. He encouraged students to remain alert, support their peers and make responsible decisions that safeguard their health, education and future.
A patriotic dance competition was a major attraction of the programme. Students presented vibrant and energetic performances celebrating India’s unity, diversity and spirit of patriotism. Through music, dance and creative expression, the participants beautifully conveyed their love for the nation and the message of national unity. The performances received enthusiastic appreciation from the gathering and added a colourful and celebratory dimension to the outreach programme.
The programme also featured art and quiz competitions, providing students with opportunities to creatively engage with the themes of patriotism, national unity and a drug-free India. The winners and participants were felicitated with prizes, encouraging greater participation and reinforcing the key messages of the programme.
The programme concluded with a strong message of pride in the Tricolour, unity in diversity and collective responsibility towards building a healthier and Nasha Mukt Bharat. The Tiranga rally and the various outreach activities encouraged students to carry these messages from their school to their homes and communities and emerge as young ambassadors of patriotism, positivity and social responsibility.